Article Marketing For Your Beauty Business - Boost Your Traffic and Establish Yourself As An Expert



Article marketing for your beauty business is one of the most effective ways to boost your traffic and establish yourself as an expert.

Article marketing is defined as "A type of advertising in which businesses write short articles related to their respective industry....and then make available for distribution and publication in the marketplace."

With this definition in mind, it's getting your message out to the public in article form (information).

People are in the habit of reading articles everyday in newspapers, magazines and online news sources and this is where you would place your articles.

Some of the best article hubs to place your articles are directories like Ezinearticles.com and Goarticles.com. However, dropping your article in multiple article directories can cause your content to become "duplicated" and this is what you don't want.

Major search engines like Google, Yahoo and Bing are becoming very sophisticated in filtering out duplicate content and this usually includes articles that show up in the search engine results page under multiple article directories.

This is not to say that using article directories is bad, you just don't want to scatter the same article among multiple places. A good article should be published in one place of authority that has good readership and a loyal following.

Guest Blogging For Your Beauty Business

This brings us to another form of article marketing. Guest Blogging.

Guest blogging is becoming the primary way to get an article out to the marketplace about your beauty business while getting a quality link back to your own website. How does it work?

Say you have a website on skin care for example, and you come across a website that's about traveling in tropical places. You could write an article on "How to maintain a good skin care regimen while traveling in warm weather climates."

The article and the website are relevant and related to each other. You would ask the webmaster of that site if he/she would be interested in publishing your article.

Another example would be if you had a site about swim wear, you could write an article about the best kind of bathing suits to wear for a surfing site. With a little bit of brainstorming and creativity, you'll be able to have articles all over the web pointing back to your site.

Marketing with articles for your beauty business, is an excellent way to get your name and website known on the internet. The more articles you write, the more people will want to read from you and this is part of the process of establishing yourself as an expert in your given field.

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