Auto Responders - Selecting The Right One For Your Online Business



Auto responders are a huge advantage for your business. They allow you to automate a whole range of electronic product information.

They keep you in touch with your clients, building your brand and helping your business, even while you sleep or take a vacation.

However, the array available now can be quite dazzling.

You need to get the right one for your particular needs, especially as they vary in price from absolutely free to quite expensive.

Here are a few considerations when shopping for an auto responder service:

You must have personal control over your files- In other words, you should have the ability to upload new documents any time you want.

This allows you to change your documents 24/7, instantaneously.

The auto responder must be user-friendly- For some of them you need to specify an exact “subject” or “body” message in order to retrieve the document you want.

These are difficult to use and you risk losing the sale as people who might have been your clients just won’t bother to work it out.

So, you should use one that will send a specific message back to the requester no matter what is in the subject or body of the e-mail message that was sent. Most auto responders will only send up to 32 K of information- This is really important to know, because if you are using one for your business, you don’t want one of these.

Ideally, you should have the capability of sending any size of email and attachment. This will give you the freedom to send graphics, software, and detailed eBooks, etc.

Find out how fast your email service provider will set up additional services if necessary. You may have need of more than one, to allow you to trace advertisements for split testing, this means your ESP must set up these quickly or allow you to set them up for yourself.

Will it capture/log all the email addresses that request a response? This is vital to enable you to follow up on every one of these potential customers. Ideally these logs will also show you the time and date of the request to allow you to track activity. Avoid any particular one that doesn’t allow you to do that.

Make sure the ESP's auto responder software will allow you to download the log. I download mine every 21 -30 days and rebuild a new log automatically so I don’t wind up with duplicates. This allows you to strip out e-mail addresses from each log and correspond with the potential customers again.

You should avoid the ones that:

-charge high set up fees (i.e.: $25-$75 is unacceptable)

-charge high monthly fees

-charge a “per hit” charge each time a document is requested

-don’t allow you the ability to upload and change an attached document yourself.

The most common use is to send out free information products like articles, sales letters, etc, or post ads in newsgroups, discussion lists, forums and classified ads.

I know, you just wanted to sell your products. Well without some organization of your list (hope you've got one or at least you’re building one) how will you communicate with them.

A word from you on a weekly basis helps to establish a bond between you and your list. You can send them announcements of new products, update them on product ingredients and so forth.

Being creative is a beautiful thing but being organized keeps you much more sane.

What Auto Responder Works Best For Your Business? And Why?

What kind of Auto responder do You use for your business and why? Aweber? One Shopping Cart? There are many different kinds on the market and they all provide a benefit in one way or another. How did you make your decision?

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