Creating and Building A Beauty Business Online
The online beauty market is mostly a compilation of small companies. But the potential for new businesses to enter into and capture a significant piece of the market share is overwhelming.
In general, when you take a look at the consumer that shop online, the female shoppers are your major clients. They spend their time online just like those that frequent a brick and mortar shop.
They do their market research in terms of what shop or boutique sells a given product. They know what age group a boutique caters to and they also know how to search for beauty products and make their purchases online.
For any online company that’s geared towards beauty, when you answer questions that are presented to you by your consumer, and you help them learn more about the products that you offer or the products they’ve purchased from you, you’re building a rapport.
With your clients and their particular beauty concerns, this is very critical to having them remain with you over the years as a client.
Using the Internet To Build Your Beauty Business
When you use the Internet creatively and intelligently, you will be able to stand out from the competitors and take your business and your brand to a global market.
This allows you outgrow all of the competitors that are a part of the beauty industry. Within the beauty industry what’s happening is that the Internet is becoming known as a very vibrant place to operate.
You’ve got companies that have the potential for growing their sales and opportunities to reach larger numbers of consumers when they’re building their brand online.
Your brick and mortar company becomes just a place for you to have a foundation and by offering certain products online (you might have a full blown skin care line in your store front).
The product you offer the consumer online, might allow you to specialize in an under eye cream or moisturizing cream or anti-aging cream.
Even though in your shop you can have products that across the board for treat the skin and help to maintain the skin.
Online you’re known for one specific product and then once they come to your online product or store, they will then be able to see other offerings that you have from your store.
If you advertise to the local market for your business, they will be able to actually come into your storefront and see what’s available just from your presence online.
Statistics To Support Your Online Beauty Business
Some of the statistics that support your growth of an online business are as follows:
-In the UK you’ve got 13 percent of women who buy cosmetics and 64 percent of women search the Internet for beauty products made a purchase.
-In France, 2 percent of women that buy cosmetics online and 58 percent of women who search the Internet for beauty products made a purchase
-In Germany, you’ve got 9 percent who buy cosmetics online and 66 percent of women, who searched the Internet for beauty products made a purchase,
-In the United States, 27 percent of women buy cosmetics online and online sales for beauty products in the US is expected to reach $6.7 billion.
Under the category of beauty you’ve got everything from personal care items to bath and body products, skin care products and hair care products.
As a small business just starting out you can find a niche market, slowly move yourself in and be able to test and fine tune and test your product quicker than a major corporation.
This would enable you to set yourself up as a beauty brand and introduce your product to market much faster.