1. Establish a product for which there is a demand. If people don’t need or want your information product, no matter how well written it is, they just won’t buy it. If you have to set about creating a demand that can be awfully difficult and take a lot of time. It’s better to sell an information product for which you know there is already a demand. That way people will know they need your information product; you won’t need to spend time convincing them of that fact.
2. Make your information product of the highest quality that you can. Don’t try and make a fast buck with an inferior product. That is just scamming people and that can get you in an awful lot of trouble. If you take the time now to make sure your information product is the highest quality that you can offer, you will reap the rewards of higher sales and higher profits.
3. Your information product should be well presented. It should look professional, and be free from errors. Also, get yourself a company logo and use that on your info, for example, your e-books. You should also make sure that any e-books that you attempt to sell have an attractive front cover. You may want to get professional graphic design help with that, but packages available for your computer make e-book design quite easy these days.
4. Aim for repeat business. It is much easier to make a second sale to an old customer than it is to find a second customer to whom to make a first sale. Information products are usually quite inexpensive, so if you want to secure a reliable income long-term, you really need repeat customers to be coming back to you. For that reason, at the outset of deciding your information products, keep in mind where there is potential for sequels and updates in which people who bought your first information product would be interested.
5. Get the legal details right. Take care not to violate trademarks for instance by doing something as simple as using the Google logo in your information product without express permission. It is also important to check that the names of any of your information product are not already protected by a trademark. Now you are ready to produce a killer information product that anyone would want to buy. Here are some things to bear in mind.
6. Do thorough research. You need to find out what sort of information products for which there would be a demand. You also need to make sure your information product contains only correct information.
7. Get the format of your information product correct for the information you want to get across to your audience. Don’t write an e-book where an e-mail course or article would be better. Also, whichever of these formats you choose, make sure they are set out in a way which can be clearly read and understood. Don’t sacrifice clarity for a fancy design.
8. Create your product after looking what else is available on the topic. Don’t try to re-invent the wheel with information products which have already effectively been written.
9. In order to sell more information products, consider giving some away. Through this initial free product you can build up people’s faith in your information products and encourage them to buy others from you.
10. The Golden Rule of selling information products is to create trust. Give people a reason to trust you. You can do this by publishing testimonials from people who have read your information products. Be careful to only use people’s names and e-mail addresses etc if they have given you permission in writing to do so. Also, offer them a money-back guarantee if they aren’t satisfied with your information product. Don’t panic about offering that. It shows that you are a reputable business owner and it shows that you have faith in your own product. People will be impressed by that.

Following these ten simple steps should enable you to sell as many information products as you want to.

To Your Success,

Juliette & Robert

juliette @beautybusinessblueprint.com

What sizes are they selling the products in?  Is it 2 oz,  4 oz, 6 oz, 8 oz or larger?  What are the prices for those sizes? What type of ingredients are listed?  Do you know what they are? What does the packaging look like?  Is it natural or upscale?

Watch as some of the people shop, ask them their opinions of the products you see them sampling.  Do you like the scent?  Are you making this purchase as a gift or is it a personal purchase?  Be sure to make a purchase yourself, this way you can test by using the products of your competition.  What will you learn from this?  Well … to start … you will get a feel for the products consistency.  How does the soap lather?  Does the cream moisturize your face or body?

If you’re to the point of having developed your product, ask family and friends to sample it for you.  Don’t tell them it’s your product if you want an honest opinion.   Let them know you were given a sample by someone you know and ask them to tell you what they think.

What you really want to do is offer something unique.  You can’t compete with the big department stores, so don’t try.  Your unique offerings allow you to be different and give your clients a boutique or speciality store  product.

Make your product something that they would have to go on the Internet to find,  come to a company like yours to get.  Once you’ve narrowed down your choice and you’ve done all of your work then you’ll be ready to go. In the beginning, researching can be a little painful.  Looking for containers and labels for your packaging can be quit an ordeal but you’ll get past the anxiety and pull things together.

We’lll be getting some information together on packaging and resources in future post, so stay tuned.

We’ve gone through the hard knocks and frustrations of  starting a Beauty Business and this is our way of helping you avoid some of life’s hard knock.

If you have any questions or comments, email us.  We’re looking forward to  hearing from you.

To Your Success,

Robert & Juliette