A content publishing schedule may be exactly what you need to turn your website completely around. Pretty much all marketers now have an understanding that “content is king” on the Internet. Content is king when the content is quality content that’s useful, well researched and targeted to your particular market or niche.
Now without a strong content publishing schedule, your content cannot give you the potential it would give you if you have one in place and you actually use that schedule.
Having quality, useful content created is a task in itself. It requires research and a lot of focused energy.
But if you don’t put yourself on a content publishing schedule schedule, where you’ve outlined the exact times (daily, weekly, quarterly) you’re going to produce that content, you’re not going to get the results you’d like to see.
So I suggest that you set up a schedule for creating and publishing your content, that way, you’ll have consistency.
The better your content publishing schedule the more traffic you get.
It’s easy to get thrown off track and have all kinds of different distractions. Google’s goal before and after Panda is to give the best possible experience they can to their searchers.
The better the quality of content searchers get from the search engines, the more people come back to do searches. Therefore, Google can charge more for advertisers to put ads on their SERPs for their Adwords program.
What you want to do is set yourself up a publishing schedule. You want to do a schedule for daily publishing of your content. Things such as tweeting out valuable content to your twitter followers.
You can set up a Google Alerts account for your particular market and that way you’ll have all of the content coming straight to your inbox.
You can use a tactic they call abstracting where you do a critique of the content you find through your research.
Scheduling Your Content for Publishing
Weekly - You can set up a schedule for weekly content depending on your particular market or niche. Sometimes you may want to do a video on a weekly basis or a podcast tip of the week. You can also participate in forums or discussion groups.
Monthly - On a monthly basis you may want to do a white paper, a special report or a press release, which is very effective as far as getting your name out there and getting natural links pointed back to your web pages.
You can also publish case studies about different customers that use your product/service and show visitors how your product has benefited them.
You may also, on a monthly basis, decide to do a video series. You may have three or four videos talking about particular topics and showing how to create and publish a kindle book.
The important thing is to gather as much research information for your content by reading other blogs and watching other videos in your niche. Even reading offline magazines about your niche market and subscribing to certain Rss Feeds can get you the latest content online.
Also, if you have any content that you published up to 2 or 3 years ago, you can look on your hard drive or library shelf and gather that content together. A lot of it can be updated or tweaked and it can be developed into special reports.
You can look at the blog post that you’ve done over the last year and compile those into a special report. But the key is to stay on a schedule, a written schedule, not one that’s in your head.
Write it down by saying, “This is my daily publishing schedule”….”my weekly publishing schedule”….”my quarterly publishing schedule” and stick to it.
If you have a team, it’s a good idea to have them help you create and publish content.
Because they’re performing different tasks in the company they will have a different perspective that they can bring to the table.
Don’t like to write?
If you’re not a writer, you can always record your content. Get a small recorder, do an outline, speak into that recorder and have it transcribed or uploaded as an MP3 and write a description for it.
If you produce content in all of the aforementioned formats, you’ll have a better chance of reaching the needs of the people in your particular niche.
Don’t be afraid to ask people to share your content. If they find the content interesting, useful and entertaining, ask them to share through social media platforms.
And remember to ask for feedback. If it’s constructive criticism or something they were able to use in their business, ask them to share it. That will help your content spread and go viral.