When we first started our beauty business from home, we went through three different web masters and built three different e-commerce websites. The web masters who built the site’s did not specialize in building e-commerce sites. They didn’t know anything about how to help us with building a profitable site.
But you know something, neither did we. As a family working from home, there’s so much to get done that you have a tendency to rely on “professionals” to do their job. Wrong, Wrong, Wrong. They can do their job as long as You know what the job should entale.
This presented us with problems of low sales conversion, heck our website wasn’t even found half the time.
So as you look for a web designer, make sure you find the webmaster who understands and specializes in e-commerce websites. Here are several things that you need to be aware of while your site is being built:
- Have a Safe transaction logo such as Better Business Bureau, hacker safe or Verisign.
- Things like color ,the layout design of the website for usability and navigation are just as crucial as the headlines.
- Attention has to be given to the way all of the product pages are linked together, how the product pages are linked to the homepage.
- You will need meta-tags that will describe what your site is about.
Do some online research , pickup a book, know and learn what you need, in order to have a well layed out e-commerce site.
Marketing your beauty business with an e cmonnerce site is not as simple as it appears but neither is it rocket science. Educate yourself! This allows you to be independent and gives you the ability to feel great about what you’ve accomplished.
To Your Success,
Robert & Juliette
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