Email Auto Responder Tips To Boost Your Profits
An Email auto responder is a great way to communicate with your list. When it comes to marketing, it's all about the research of the customers and communication with those customers is going to be crucial to any long-term relationship you build with those customers.
As your business (customer list) grows, communication will remain extremely important and rapidly become difficult to manage. This is where an email auto responder comes in.
"What is an auto responder?"
It’s the most important Internet marketing tool for anyone who wants to keep in touch with customers and potential customers. An email auto responder is a service that sends a series of pre-written emails (information and offers) based on a schedule you create in advance.
The wonderful thing about email auto responders is they work even when you're resting. They communicate with your lists even when you're unable to. They can deliver articles, tips, newsletters, and strategies and, most importantly, offers. It's all about email management
For example, if you're a chef or restaurateur, an auto responder will allow you to promote new additions to your menu, “two-fers” and special occasions.
If you own a hair salon you can promote special offers to your customer base and give them incentives to bring someone in with them for an even bigger discount.
If you're a motivational speaker you can send motivational messages to your lists to keep them upbeat and persistent to realizing their full potential.
If you're a mommy blogger you can send out recipes and baby tips to help new mommies. The possibilities are endless.
Again, the power of an auto responder lies in its abundance of marketing weapons. Remember, they work even when you sleep. You could be online or on vacation and they'll still be communicating with your lists like clockwork.
One key element about an auto responder is its power of enabling you to build a relationship with your customers. Good business is based on good relationships. When your relationship with your lists is good, you can market to them over and over again with credibility and trust.
There is a science to using an auto responder effectively. In essence, your auto responder is going to be your main line of communication. If you're an Internet marketer or mommy blogger, it's going to act as your main sales force. Just like any sales force, however, the force is only as strong as their ability to sell.
At this time we just want to name a few strategies that will help you set up your auto responder properly.
1. Leave them wanting more. It's extremely important to inform your lists of any information that they seek from you. After all you're building trust.
But just like some of the long running soap operas of the day, they always leave you wanting more. They always have you coming back the next day or next week to find out what's going to happen.
In this case it's the same. Give your readers just enough so they'll want to click through to your desired destination and be presented with more information or a great offer.
2. Be consistent. Again just like in the soaps, they always remind you of what happened in the previous episode. You want to do the same thing with your messages. Who knows? You might remind them that they forgot to make an intended purchase.
Always be consistent with this strategy. Make every step very clear and precise. Remind them of what they got last and give them a hint of what they'll get next.
3. Help them see it. When making an offer, there's a science to it. You never want to under or over sell yourself, your product or service.
What you want to do is let them know how much your offer has improved your life and how it can do the same for theirs. Lead with the benefits and ask them to take action by calling or clicking through.
4. Separate yourself from the chorus. Have you ever opened your e-mail folder after just a few days of not checking it? Bananas, right? An onslaught of spam, unwanted invites and viruses as far as your mouse can see.
By personalizing your messages it helps your visibility among the chorus of spam fighting for their attention. To do this, just add the name of the person where you want it to appear. This might vary depending on what auto responder you use, but they all have this option.
Be very clear to your readers and make sure it's all about them when you send your offers and messages. Never give them a reason to guess about anything.
Again more time and more money is the end result of a good auto responder.