How To Grow Your Beauty Business Knowing Your Metrics
By metrics, I’m speaking about the amount of inbound links coming into your site at any given time from other websites. Also, knowing where your web pages are ranking in the three major search engines, knowing which pages are getting the most traffic, which pages are converting to sales and what keywords those pages are focused on.
If you go to Google Analytics and sign up with their free tool, you can find out how much time people are spending on each one of your pages, how many pages they view when they go to your website and what the bounce rate is. This is a great way to start to grow your beauty business.
You can also sign up for Bing’s Webmaster tool as well and you can track your metrics and how well your site is performing in Bing and Yahoo.
You can also see where people are entering and exiting your site in Google Analytics. You can find out what your top content pages are that get the most views.
If you want to grow your beauty business, all of this is important to your overall marketing success. You don’t want to spend too much time watching metrics though. Some people get obsessed with watching their metrics all day everyday. You at least want to stay on top of your metrics once a week at a minimum to make sure that you’re holding your rankings.
Using Social Media in Your Beauty Business to Increase Your Metrics
Google has come out with a new component of Analytics where you can track your social media traffic as well as your conversions. You want to watch how your site is performing in social media platforms like Facebook and Twitter.
How many re-tweets you’re getting, how many likes you’re getting and now Pinterest is taking off as well. It’s one of the most popular social media sites where you can pin images from your web pages and other people will share those images on what they call boards.
Pinterest is definitely a place you want to get involved in, especially if your site lends itself to images. Don’t get too hung up on watching your rankings. You want to make sure you spend that time marketing your web site. Doing things like participating in forums such as Yahoo answers, Facebook groups, Google and Yahoo groups, as well as other blogs that are related to your niche will be a great start. And even if you’re doing some offline marketing on your website you want to spend the time on the overall marketing getting the word out about your brand and about your site.
After all, the most important thing is the bottom line. Your beauty business should be set up, whether you’re selling skin care, hair care products, body products whatever you’re selling, you want to make money from it.
You’re going to have an e-commerce site and you want to make sure that you’re making money. Don’t get too distracted, but still pay attention to these metrics.
Using An Auto Responder In Your Beauty Business to Track the Metrics From Your Database
You also want to pay attention to what’s going on with your auto responder. We use Aweber as our auto responder to monitor how our database is growing every month. We check for those who have unsubscribed and see how the subscribers react when we send out a promotion.
You’ll be doing the same thing and checking your email promotions to see how well they’re converting. Your database or list will show you where in the country (and the world) you are getting the most responses for subscribers.
In order to grow your beauty business, you want to make sure you stay on top of everything. If you go to your Webmaster tools, Analytics and watch your auto responder you’ll be able to learn your way around.
It’s not rocket science. You don’t want to wake up one day and not have any traffic and not know why it happened.
Google is constantly changing its algorithm around trying to prevent web spam. In doing so some businesses get caught up in the Google Net without knowing why.
By staying on top of your metrics and Google’s system, you will at least have an idea of how their system works and how to use it to build your beauty business.