If you have an internet business and you are looking to make money out of it, you will need people to pay you online. Now, people these days are worried about making online payments, they have heard about hackers and unscrupulous traders. They know that they may never get what they pay for and they know that they may become the victim of identity theft. Displaying safe transaction logos on your website will provide real substance to your claims that you are an honest trader.
To display such safe transaction logos, your payment method needs to be processed through the authoritative body issuing the logo, or at least endorsed by them. How much detail there is to the checking and endorsement depends upon the type of safe transaction logos you opt for.
Let’s have a look at a few now:
SecureTrading
Internet payment processing with SecureTrading is well known and widely respected. They offer a range of different logos in different sizes and colors, so you can always find something which fits in well with your website.
PayPal
Everyone has heard of PayPal. It quite literally set the standard for online payment security. If you are a PayPal merchant, displaying your logo will give people real cause to trust you. They will know that PayPal will handle the payments professionally and safely, so they won’t have any qualms about handing over their payment details.
Moneybookers
This is a cheaper alternative to PayPal in terms of fees to its merchants. It handles fees professionally and accurately and to display their logo will help to set the minds of a lot of potential customers at rest. That’s good because it’s the only way you will get them to part with their hard earned cash.
Verisign
Verisign has just embarked upon a partnership with buySAFE, which is a popular safe transaction verifier. Their endorsement carries a lot of weight as they vow to show that your website is safe. It puts up a bond to guarantee your customers from fraud and identity theft. That should be a powerful weapon in convincing people that it is safe to buy from you. They also offer a shopping advisor which claims to tell people which online stores are safe to buy from. Get yours on their list!
The ideal scenario for any internet marketer is to have your payment methods and business transactions verified by one of these well respected bodies and proudly display their logo prominently on the home page of your website and on any transaction and payment pages.
If you are going to be successful in online business, you need to make money so you need people to be able to trust you with their payment details. Not only must you use this information honestly, you must be able to vouch for the fact that these details will be kept safe from hackers. You will need to satisfy some standards in order to display these safe transaction logos but it is well worth it in terms of the boost it will give your business.
You really can’t afford to try doing business without safe transaction logos on your website. People won’t trust you and they will go somewhere else that does display this reassuring logo.
To Your Success,
Juliette & Robert
juliette@beautybusinessblueprint.com
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