Magazines, junk mail or email, most of these headlines have been written by Professionals that were paid thousands of dollars to write the copy. You can benefit from their knowledge at a fraction of the cost.
Study their techniques, look for patterns. How are they phrasing their headlines? Have you seen this Ad in more than one publication? If you’ve seen it in more that one publication over time, that means it’s working. Smart advertisers don’t throw money away. Junk mail is a gold mine for professional marketers. Create what’s known in the market as a “swipe file”. A swipe file is a folder of Ads and articles with headlines that captured your attention and used as a resource to help you create your marketing copy. Every serious marketer has a swipe file, a collection of magazine and direct mail pieces to help them get their thought process flowing. If it prompted you to open it whether it’s an email or snail mail, ask yourself why? Then put this document in your swipe file because you know it gets a response. It got you to respond, didn’t it?
Copy and the marketing of this copy is what’s going to sell your product. Not the product alone. So study the headlines of everything you read and know that whatever gets you to take action is a headline that you “swipe” and personalize for your business and “Run” with it.
To Your Success,
Juliette & Robert
www.beautybusinessblueprint@gmail.com
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