Marketing An Online Beauty Business For Success

When marketing an online beauty business, you’ll be using 90% of the same tactics you use to market to any customer online. But there are a few things you’ll need to keep in mind, especially when it comes to your website.

Marketing A Beauty Business Online Using E-Commerce

When marketing an online beauty business, you typically have an e-commerce setup. That means having images, shopping carts and web content, just to name a few things.

So here’s where you’ll want to make sure that your images are sharp and professional looking. You’ll also want to make sure that they are sized right, so that your visitors can actually see the labels and get a good idea of how the product actually looks.

Since they can’t actually touch, feel or smell the product like they would in a store, you have to really make your images pop off the page.

When marketing an online beauty business and presenting a product on your beauty business site, you’ll want to make sure that your product descriptions are very enticing and engaging.

You don’t want to use so much copy that it bores your reader before they get to the point. But you do want to give them the benefits and features, as well as tell them the actual results they’ll get from using your product.

You’ll want your copy to read so that it makes your clients feel as though they’re getting their moneys worth.

Whether it’s a shampoo, conditioner or cosmetic product, within the copy, you want to actually give them a good description that will provide an experience and entice your clients to purchase.

Customer Service Is Crucial When Marketing An Online Beauty Business

Make sure that the shipping rates are clear. Since you’ll be shipping out a physical product in jars or bottles, you’ll want to make sure they understand exactly what the shipping cost will be.

You’ll also want to tell them when they can expect to receive their package and you want to make sure they get a tracking number if possible. This is good in the event their package gets lost in the mail or doesn’t arrive as promised.

Also, when marketing a beauty product online, most of your customers will be expecting some kind of guarantee.

So you’ll want to make sure you put in a 30-day money back guarantee. On our website we use a 30 day money back guarantee. That’s important because people don’t really know you, so they want to make sure that if they have any problems with the product they can easily return it with no questions asked.

Always make sure you get feedback as to why the product didn’t live up to their expectations. That can help you improve on the product if necessary.

Using Video and Before and After Pictures Helps In Selling Your Product, When Marketing Online

When you’re selling a beauty product online, another thing that helps is being able to demonstrate the product. If you can have a video, that’s very helpful.

If your product lends itself to demonstration and you can show a model using the product that is a real advantage. You can learn that from infomercials on television.

They’re always demonstrating the product and how it’s used, so make sure to demonstrate your product with the use of video. If you can’t use video, underneath the image you can describe how it’s used and that can also help with conversion.

Before and after photo’s are great ways to promote your products. It’s actually a way of showing the results that they’ll get.

If you look at some of the more popular skin care and hair care companies, they have real professionals writing their script for their commercials. You can see, almost without exception, they use great before and after shots.

Using Celebrity To Market Your Online Beauty Business

Another strategy used when marketing an online beauty business, would be to get a hold of a well-known personality (celebrity), even if it’s just a local celebrity.

It’s easier said than done and it’s usually outside the scope of most people’s budgets and contacts. But if you live in a big city you usually have a camera on your phone and if you happen to find yourself in the company of a celebrity, you can ask to get a shot with them and ask them for permission to put it on your website.

They don’t have to outright endorse your product, but they may not object to you putting the picture on your media page of some kind.

Finally …

Marketing your beauty business online will be 90% of the same strategies you would use to market any product online.

You would use social media like twitter, YouTube, Facebook, do special reports and press releases, as well as understand something about search engine optimization.

You’ll want to learn about all of these things. You don’t have to become a master at them but you want to know enough about them so you can market your beauty products effectively online.

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