Marketing Your Beauty Business Offline

Your online marketing strategies should be augmented by marketing offline as well. Techniques such as print media, direct mail, trade shows and business cards can still prove valuable in driving traffic to your website.

Print media- Print media is still very powerful in that it still puts you in front of thousands (even millions) of readers. It primarily depends on what kind of budget you're working with.

If you have the means to get a full page ad or a half page add, you should do so without hesitation. Make sure you apply the necessary direct response techniques to get the conversion that will make it worth the investment.

If your budget is limited, you can go with a small quarter page add or an add in the classified section. A lot of people tend to think that they won't be seen with a smaller add or that nobody reads classifieds anymore, but that simply isn't true.

Plenty of people still look at classifieds and quarter page ads DO get noticed. It's not about size, it's about technique. We've had quarter page ads out perform (convert) full page ads simply based on effective copy and positioning.

Direct mail- The same techniques you use for your email marketing campaigns perform just as well with direct mail.

It's difficult to grasp, but there are still people in this world who don't have computers and if they do, they would still rather do business offline. They would rather give you their home address than an email and zip code submission. Don't leave them out of your sales funnel. A direct mail technique such as post cards will still convert and bring people to your website.

A good trade show for your respective industry can sometimes bring in 100,000 people over a weekend and if you just talk to 5% of them, 5,000 is a very realistic goal. Which leads to the next one... Business Cards- Business cards are still very effective in marketing offline because even if a prospect doesn't join your mailing list or sign your database sheet at a trade show, your information is still with them.

Marketing offline is just as valuable for your business as marketing online. Doing both allows you to get the full benefit of both mediums.

Whether you're marketing online or offline, testing and measuring your results will be an ongoing process. If you want your business to be successful, you'll have to become proficient at testing.

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