Your online marketing strategies should be augmented by offline marketing strategies such as print media, direct mail and trade shows. This allows you to get the full benefit of both mediums.
If you have the available capital, you can consider radio and television. However, we recommend that you test your marketing message and strategies online first, this will allow you to see what works and doesn’t work more cost effectively.
Whether you’re marketing online or offline, testing and measuring your results will be an ongoing process. If you want your business to be successful, you’ll have to become proficient at testing.
To your Success,
Juliette & Robert Samuel
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