On Page Optimization For Better Rankings

When choosing your domain name for on page optimization, you want to stick with a dot com (.com). Even though there is generally nothing wrong with dot gov (.gov), dot org (.org) or dot info (.info), People basically look for a dot com. You should make your domain name easy to spell and easy to remember. You don’t want to come up with an exotic and esoteric name that’s very difficult to remember or difficult to spell.

The spiders will be crawling your page and looking specifically for keywords and other content that will let the spiders know where the page belongs in it’s index when the searcher puts in a keyword query. The search engine is going to serve up the most relevant page that matches that query. Therefore, how you put the keywords on your pages and how you write the content is very important.

First, you must start with the title bar. The title bar is most commonly know as the most important aspect of on page optimization. The search engine spiders read from top to bottom and left to right. So you want your title bar to have your main 2-3 keywords within it, letting the search engines know exactly what that page is about. This is of extreme importance for your home page because your home page will tell the search engines what the entire theme of your website is all about. After the tile bar, it’s now time for the headline of the page. The headline is commonly referred to as the H1 tag. After your H1 tag comes the H2 tag, or sub headline. You can actually break up your content with different H2 tags for different points within your copy. So be mindful of using your keywords in your H2 tags as well.

You want to remember not to stuff keywords into your copy. A lot of people tend to fall into this trap with on page optimization. A good thing to do is use different modifications of keywords to expand on the main keyword’s purpose. You don’t want to use the same keyword over and over again because the search engines (especially Google) can see right through this and label you a keyword stuffer. Write naturally using different modifications and it’s also important to use your main keyword in the first sentence of your opening paragraph.

You also want to put your keyword behind any images that you might have on your page. This is referred to as your alt attribute. The spiders can’t read the images but they can read the text behind the images. So whatever that image is, you want to put the text behind the image because that also gives you a boost to your on page optimization. Remember, you don’t want to optimize any given page for too many keywords. I would suggest that you only optimize for 2-3 keywords per page on your site. Google ranks pages, not websites. Each individual page on your website has it’s own keyword focus and page rank, which is how Google ranks pages form 1-10 in terms of authority. So each page carries it’s own page rank and each page has it’s own number of inbound links coming to it.

You also want to be mindful of the load time of your page. Google pays attention to how long your page actually takes to load. So if you have pages that have images on them, make sure you don’t have too many images, and the images aren’t too big. If they are, it will slow down the load time. Be mindful of this. You want to have a good look and feel, but don’t compromise your efficiency in the process.

Be mindful to keep your content interesting, well researched and useful. When a reader finishes reading your content, you want them to be able to say, “Wow, I’ve learned a few things here that I can actually implement right now.” Another thing is to make sure that your pages are linked together properly. You have to pay attention to your linking and structure of your pages and how they link together internally.

Lastly, is the look and feel of your website. In terms of search engine relevance, the content is key. But for your human visitors, you want to make sure that the page is appealing. You don’t want to have colors that are too bright and you want to have it laid out so that it’s smooth and easy to navigate.

You want to make sure that everything is pretty obvious as far as usability and it’s best to have all of your clickable links underlined blue. There’s a book called Don’t Make Me Think by Steve Krug. I would recommend that book to anyone that’s building pages or websites.

Google has so many variables that they look at and the algorithms are constantly changing, It’s very difficult to stay ahead of their algorithms, but these basic elements have been there for a long time and will be there for a long time to come. So if you implement these basic strategies, you WILL be successful with your on page optimization.

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