A Promotional Calendar And It's Value For Your Beauty Business
They help you set up your launches of new products and promotions for the year. It can act as a road map or system for your beauty business. The promotional calendar is also for setting up your planned income for any given year.
For instance, let’s take a look at Valentines Day. Do you have a promotional plan for Valentines Day? If so, have you set it to your calendar? When are you scheduled to begin your promotion?
Ok, most people would think that a Valentine Promotion should begin in Mid January. Not necessarily. The promotion to your email list will begin in Mid January but the actual planning phase should begin by July and that’s late in the year.
Why? Because depending on what you promote, unless you ordered your inventory for Valentine’s Day when you ordered your inventory for Christmas, you’ll be placing orders in Mid November for your Valentine Day Promotion.
When Should Your Promotional Calendar Be Set Up?
Sounds like a lot to do? Not really. Your calendar should really be planned a year out.
By the end of every year, as a business owner you should have worked on a plan of how you’re going to approach the coming year. Not there yet? Begin where you are!
What do you want your business to look like a year from now? How will you plan it out? What promotions will you launch to get you there? Does your business allow you to promote your product for Holiday’s like Christmas, Mother’s Day, and Valentine’s Day? Better yet, can your product open up doors for you to promote Spa Week, or Grandparents Day?
Once you decide what promotions you’ll do during the year, what will you offer? What inventory will you need for each campaign that you promote?
These questions are just the beginning of what will become the template of how you sit down and plan out your year of promotions for your beauty business. A successful campaign can be done over and over again with tweaks here and there.
As a woman working from home, you set up calendars every week. Whether you have children or not, you’re always planning activities that you are involved in. Shopping, working out, cooking, after school activities, hair appointments, Friday night dates and the list goes on and on.
If you’ve come out of Corporate America, you’ve always worked with promotional calendars. It’s now time to bring those skills into your beauty business and watch it sore.