Quality content, according to an interview with Matt Cutts and Eric Enge, is what Google is really looking for after the Panda and Penguin update. Their algorithm and human editors are looking to filter out from the search results, thin content and content that’s of no value to the visitors.
According to the interview, they were discussing issues of duplicate content or thin content, content that has been paraphrased that really doesn’t add anything useful or unique to the visitor.
You want to have in place, the plan and strategy to find where your market hangs out online. Where do they hang out? What language do they speak? You want to make sure you find out what forums and groups they hang out in.
What social media sites are they on? You have to make sure the people you're trying to reach are even searching online for the products or services that you want to offer.
Once you find out they're online searching for a solution to certain problems your product can solve, make sure you know where to find them online and how to reach them.
because it’s a hot topic and people are jumping aboard doesn’t mean you can put
one on your site without proper planning.
You’ll want to make sure you describe the info graphic properly so people can really digest the information that you’re trying to communicate.
On the subject of big brands and whether Google is giving preference to them, the response was ‘No’ there wasn’t any preference given to the big brands.
However, the big brands do have big budgets so they can go out and advertise online and offline and that brings a lot of attention to their brands. They’re also able to create social signals because they have the budget to do so.
Matt Cutts was saying that Google’s becoming more proficient at detecting duplicate content and link spam. They’re only going to get better at it in the future, so the best thing you can do is to follow Google’s terms of service and focus on marketing and promoting your website.
This way you will attract natural quality links and create a buzz for your brand without risking being dropped in the search rankings or violating any terms of service.
One final example of how real world experience comes into play: We own a couple of quality content sites and we have Google AdSense on the sites.
Google’s AdSense optimization team contacted us and they encouraged us to place 3 Ad units on our pages rather than just one. So we took their advice and we added the additional ad units to our quality content and it doubled our click through rate.
This is something we’ve actually done and saw results. So if we were to advise a client on how to optimize their click through rate, we’d have a point of reference through our real world experience.
But if we hadn’t had that experience and we just read about Ad sense, we wouldn’t be able to assist our clients based on real world experience.