When you’re about to start your beauty business and thinking about which product you’d like to sell, whether it’s hair products, skin care products, make up or just making soap or candles, you’ll need to do some research. Put your Columbo or Sherlock Holmes hat on and go out to department stores, Bath and Body Works, The Body Shop and Vickie Boom Boom’s (Victoria’s Secret) and shop very deliberately, looking at what they offer.
What sizes are they selling the products in? Is it 2 oz, 4 oz, 6 oz, 8 oz or larger? What are the prices for those sizes? What type of ingredients are listed? Do you know what they are? What does the packaging look like? Is it natural or upscale?
Watch as some of the people shop, ask them their opinions of the products you see them sampling. Do you like the scent? Are you making this purchase as a gift or is it a personal purchase? Be sure to make a purchase yourself, this way you can test by using the products of your competition. What will you learn from this? Well … to start … you will get a feel for the products consistency. How does the soap lather? Does the cream moisturize your face or body?
If you’re to the point of having developed your product, ask family and friends to sample it for you. Don’t tell them it’s your product if you want an honest opinion. Let them know you were given a sample by someone you know and ask them to tell you what they think.
What you really want to do is offer something unique. You can’t compete with the big department stores, so don’t try. Your unique offerings allow you to be different and give your clients a boutique or speciality store product.
Make your product something that they would have to go on the Internet to find, come to a company like yours to get. Once you’ve narrowed down your choice and you’ve done all of your work then you’ll be ready to go. In the beginning, researching can be a little painful. Looking for containers and labels for your packaging can be quit an ordeal but you’ll get past the anxiety and pull things together.
We’lll be getting some information together on packaging and resources in future post, so stay tuned.
We’ve gone through the hard knocks and frustrations of starting a Beauty Business and this is our way of helping you avoid some of life’s hard knock.
If you have any questions or comments, email us. We’re looking forward to hearing from you.
To Your Success,
Robert & Juliette
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