Use Teleseminars To Increase Sales and Improve Your Relationship With Your Clients

Teleseminars are growing rapidly as a means for online marketers to grow their businesses. It’s the best way to build strong relationships because people are listening to your voice and they’re interacting with you. They feel more comfortable with you because they get to know, like and trust you.

Unlike a live physical seminar, your prospects don’t have to leave home, pay expensive travel and lodging expenses. They can stay right in the comfort of their own home and listen to your teleseminar. You, as the presenter, can do the same thing. It doesn’t require you to leave your home and spend money on a venue.

While many reasons may arise that would prevent prospects from attending a physical seminar, there are very few reasons that would prohibit them from attending your teleseminar. There’s a big financial risk to you when you put up the money for food and the venue and not enough people show up. Not only can it be a humiliating experience but a big financial loss as well.

When you do a teleseminar, even if you don’t get enough people to actually listen in on the teleseminar, you can wing it. Even if there are only 20 people on the call and you were expecting 50 or 100, no one else really knows how many people are on the call. So you won’t have that embarrassment of a physical conference setting and only 1/3 of the seats are full.

Teleseminars allow you to build intimacy and connect with your prospects in a better way than your blog or website could ever do. Even a video is no match for an actual live teleseminar. They can also be recorded and set up for replay for those prospects that couldn’t attend at that particular time. You can send out an email giving them access to the replay and they can still consume the content.

The average visitor to a website typically stays about 60 seconds on a given website before they hit the back button to go back to the search engines. Whereas the teleseminar attendee will stay on the call as long as you keep the subject interesting, they will typically stay on the teleseminar an hour or longer. A great tactic is to offer a free gift or something at the end of the session telling them if they stay on for the entire call they may receive some sort of special bonus.

This is a very effective technique for teleseminars. I have been on calls for 3 hours waiting on a promised series of bonuses that I thought would be valuable. Spoken word is always more powerful than the written word. As one marketer said, even the Bible was spoken before it was written. Most other great literature was spoken before it was written. It’s quoted that Roy Williams made the statement that if you want to persuade the world, use the human voice. As you know, the human voice can be used for positive or negative influences.

Many people get cold feet when it’s time to give a teleseminar. It can be a very frightening experience for a person to conduct their first one. One way to make that experience easier is to do an interview. You can find an “expert”, someone who has experience even if they’re not a top expert, in your particular niche and you can have a series of questions to use as an icebreaker to make the experience less frightening.

Always make sure that the teleseminar is being recorded. They have free services and paid services. You can always go to Google and search for teleseminar services and find one appropriate for your needs. Once you record it you can re-purpose it for many uses. They can be made into articles, e-books or blog posts and people will find them useful. And you can (as stated earlier) use them for replay, which will get you even more listeners over the course of time.

One thing you need to do before giving teleseminars is to survey your list. If you have a list (and I hope you do) you want to ask them what kind of content they would like to be covered in your teleseminar. So that way you will know if the content you’re delivering is something they really want to hear. That will increase the amount of people that want to attend, so be sure you ask them through a survey, facebook or twitter for feedback so you know exactly what they want to receive.

Make sure that the content is educational and informative. It’s best that you deliver content that the listeners will find useful and be able to apply to their businesses. Make sure that it will improve their lives and businesses in some way. This will add long term value to your teleseminars.

A good way to end your teleseminar is to reserve the last 15-20 minutes for Q&A. People really appreciate question and answer sessions at the end of the teleseminar. That way, if they have any subjects or concepts that they didn’t quite understand they can get answers at the end. So make sure you include a Q&A session as the last part of your teleseminar. It will also give you valuable information about things you may have missed so you can improve on the next one.

Some marketers start off by charging money to attend their teleseminars. The “gurus “can get away with this but I would recommend that if this is your first experience giving one and you’re not a well known “guru”, I would suggest you give free sessions in the beginning while you build up your credibility and your brand. And then in the future you can consider charging for them. That’s something that you have to test for yourself.

In conclusion, remember that you want to make your teleseminars as educational and informative as possible, you want to give useful information that the prospects can implement immediately, you want to do a “soft” sell as opposed to a “hard” sell and you want to start off your sessions with an interview with an expert if you get cold feet. And lastly, give free sessions until you get comfortable and experienced enough to monetize them on the front end and back end.

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