Testimonials - The Benefits of Real People Endorsing Your Product

What makes testimonials such an asset to your company is the authenticity. These are real opinions of approval from someone who has used your product or service and is pleased enough to share their experience with other people.

It gives your business credibility and helps sway the decision in people whether they actually want to do business with you. As powerful as your sales copy may be, it will always be interpreted as a claim from the seller.

When an opinion about your product is made from a person who has experienced what you're offering, it adds so much more validity to your product or service.

Believe it or not, a lot of businesses out there still don't take advantage of this powerful marketing technique and because of that, they're leaving a lot of money on the table. Some variations of testimonials for your business can be:

Video- This is quickly becoming the most effective type to use. The web is going to video more and more everyday and people want to see other people as opposed to reading. Let your customers know that you'd like them to send you a video of them giving feedback on their latest purchase from you.

Feedback Page- Gives a place on your site for people to go and hear feedback. Remember, customers want to hear from other customers about what you're offering as opposed to hearing a pitch.

On Page- When you write an article about a specific product or service, put customer opinions throughout the content. If you have a 500 word article that's 8 paragraphs long, put a small piece of customer approval after the 2nd, 4th and 6th paragraph. Doing this will get the readers attention and they will click on it to gain further validity on what they're reading.

When you ask for testimonials from your customers, make sure to get their name, where they're from and possibly what they do for a living. They are so much more authentic when the person who's giving them gives their full name and career. It shows they have nothing to hide and are happy to validate themselves if need be.

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