One of our mentors, Bob Bly, sent us this email and we thought we’d share it with you. He writes to direct response marketers and internet marketers. But you can use his information and be ahead of the game when marketing to your list of clients.
Here are a few convenient rules of thumb to keep in mind as you
start up and operate your own Internet marketing business:
1- The 10/10 rule.
This rule says always give your online customers a discount off
the list price, but the discount doesn’t have to be huge; either
10% or $10 off will do.
2- The 99/1 rule.
99% of your affiliate sales will come from 1% of your affiliates.
3- The 90/90 rule.
90% of the people who opt into your e-list who are going to buy
something from you do so within 90 days.
Therefore you want to get as many new subscribers as possible to
make a purchase within that time frame – otherwise, they may
never buy.
4- The 3-month ROI rule.
This rule applies to buying traffic and new names for your
e-list.
It says that ideally the revenue generated by new names added to
your list should pay back the advertising cost to acquire those
new names within 3 months. If not, you may be paying too much per
name.
5- The 10 X 10 = 100 rule.
If you can increase your click through rates and conversion rates
each tenfold, you will increase your revenues one hundredfold.
6- The 8:1 rule.
The minimum selling price of a product should be at least 8 times
the cost of the goods. So a DVD set that costs $10 to make must
sell for at least $80.
7- The 0.1% rule.
Each time you broadcast an e-mail to your list, no more than 0.1%
of your subscribers should unsubscribe.
For a list of 100,000 subscribers, that would be a maximum of 100
opting out of the list.
If your opt-out rate exceeds 0.1%, consider throttling back on
frequency or improving the content.
We hope you enjoyed the read,
To Your Success,
Juliette & Robert
beautybusinessblueprint@gmail.com
Source:
Bob Bly
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