When we first started our business we had no clue about keywords or keyword research. I was told to write articles but what I wasn’t told was that I needed to have keywords in my headlines and content of the articles.
You see, keywords are those words that are recognized in a given niche. You have buying keyword phrases and general keyword phrases. Buying keyword phrases are those keywords that are used by searchers when they are ready to make a purchase, for example-2005-black BMW-X5. This is the type of keyword phrase that a buyer would search for. They are very specific about what they are looking for, where as if they’d just typed in BMW, that is a general keyword.
It was so intimidating because when someone talks to you about keywords or keyword phrases, they are really talking about SEO. They use the term SEO without defining it. If they tell you that you need keywords or keyword phrases, it’s much easier to grasp.
It’s not as hard as it sounds. But before you write or outsource your work, get a full understanding of how the use of keywords works. Without using keywords or keyword phrases that are specific to your niche, you won’t stand a chance of ever being ranked in any of the search engines.
To Your Success,
Juliette & Robert
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