Are you using auto responders and newsletters? Do you have a loyal fan base for your beauty business? One of the best ways to ensure that your marketing has maximum impact is to have a loyal fan base.
What does this mean? It means that you must have an email list large enough for you to market to.
Your email list allows you to send offers of your products to your list on a regular basis. What does this do for you? You are able to predict a steady income base on your mailings to and purchases from your clients.
It also means that you can promote products to your lists whenever you want to make money and they will be grateful for your recommendation. That’s right recommendation. Never appear pushy with your techniques, you’re sure to turn your customers off.
Once you develop a rapport with your list, they will literally buy anything offered from you. In your niche of the beauty market you can be the person that offers your client’s real quality and value. You’ve in essence become their trusted advisor.
Are Your Clients Fans Yet?
The key ingredient to a loyal fan base on a mass scale is to provide a quality product. That quality product can be anything from a tube of lipstick to an information peace on a beauty product.
When you become known as the authority on a particular subject, you will have people following you and wanting to hear from you.
Not only that but your readers will look forward to reading any content that you send them and will actively search their emails for your post.
This all comes together and builds a certain momentum that ultimately drives a lot more free, targeted traffic to your website. This would be impossible if the quality of the content were not of a high standard.
Here is a strategy to market your products to your loyal fan base:
Newsletter Opt In– Using a squeeze page to gather names and email addresses for your beauty business allows you to send weekly/monthly news and reviews about the beauty industry.
To do this, you will need an auto responder service. Using auto responders will allow you to build a database of subscribers and customers that you email on a regular basis.
One of the very best auto responders is www.aweber.com it’s a great choice.
Newsletter Marketing – This is when you use your newsletter to sell your physical products.
Within your newsletter will be links that you strategically place, that when clicked on, will go to a particular product that you want to bring attention to and sell.
Always be selling! While it’s a great idea to provide free content for your readers, if you give your information away all the time, there will be no reason for them to ever purchase your products.
If your newsletter opens up with a problem that needs to be solved and what you’re selling can solve the problem, there is no reason for them to keep looking for more information.
You’ve addressed the problem and solved it all in one email.
Using auto responders and newsletters are by no means the only two ways to increase a loyal fan base for your beauty business, but it is a great place to begin.