Video Marketing For Your Beauty Business

Video marketing is one of the most effective and innovative ways to market your online business. It's Web 3.0! Studies are showing on a consistent basis that video out performs and converts text everyday of the week. Check your inbox and see for yourself. The most savvy marketers on the web are backing up their copy with video.

Some benefits of video marketing are:

- They're a terrific alternative to building great content for your site. Your online business might involve a product that requires a visual demonstration. So you have to shoot a video anyway.

Well every time you shoot a video, however, you're also providing your site with content and that's a win-win. Especially if you don't like to write too much and prefer a different method of content creation. -The best introductions are STILL done face to face. When you decided to start an online business, the means for human interaction changed. Every time someone is introduced to you or your product, it's done via the internet now. A picture and text works great. But there's nothing like a video to make the first time visitor feel like they're really meeting you.

With video marketing, it's all about personalizing yourself with the customer. You can't shake their hand, but if they can see your face, hear your voice and feel your enthusiasm you have a much higher chance to convert them to a buyer.

This is what's made television the most powerful marketing tool for the last 50 years or so. I've never met Oprah Winfrey, Barack Obama, Regis Philbin or Dr. Phil, but I feel like I know them. Why? The power of the screen.

- The astonishing viral power. If you do a Google search, you will notice that more and more videos are starting to rank higher in the search engine results. Well, Google is all about providing the user with the best and most useful information to keep you coming to them as your source of whatever you want to know.

They recognize that video marketing is becoming the "go to" for anyone who wants to get their message out there in the most effective way. Dare I say there will come a time when you do a search in Google, Yahoo or Bing and the first 3-5 results will be videos.

- The social media outlets become your conversion playground. Social media is all about becoming.....Social. It's a marriage made in heaven when you blend video marketing and social media together to turn your business into an online powerhouse. Many artist in the music and entertainment industry caught onto this quite early and when you do the same, you'll be blown away by the results.

Marketing using video is not only effective, but it's a fun and exciting process. You love what you do and you're excited about your product or service. Show this to your prospects and they will share your passion.

What Is It About Your Videos That Set You Apart From Everyone Else In Your Niche?

There are many effective techniques that you can apply to make your videos stand out from everyone else in your niche. What are yours? What works? What doesn't work? What do you see in other videos that attracts you?

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