Viral Marketing

by on July 29, 2009

Viral Marketing is probably one of the most underrated yet highly effective ways of building your list fast online…

Before you even try to start a viral campaign, such as a YouTube video, make sure that you are prepared.

You’ll need a destination – a place where the people that are captivated by your viral campaign can go to find out more, opt-in, or buy.

Plan for success, so you won’t don’t miss out on the opportunity.

One of the top viral campaigns is the “Will It Blend” YouTube Video.

They created a video to capture interest in hot products (like the video that blends an iPhone) and then created a website to direct the viewers to. The iPhone video has almost 4 million views. The rest now get 100,000+ on a regular basis. The Blendtec site gets almost a million visors a month because of this viral campaign.

This shows the potential of viral marketing. There is a bit of luck involved, but if you know what makes your target market tick, there is a process to it.

The secret is to create a video, or an offer, that is irresistible and that your prospects will want to share with their friends.

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