Website Optimization - 8 Things To Check For



Have You Done A Check For Website Optimization Lately?

Checking your website is something you should do on a continuous basis to make sure that these 8 things are optimized or working properly.

It’s something we do with our website at least every two to four weeks. Maybe some of the other things we check more frequently but you can use your own discrepancy depending on the size of your website and the market you’re in.

1. Check constantly to make sure you have no broken links on your site. Broken links prevent the visitor from having a good experience when they visit your website. It’s not keeping the “link promise” and it also prevents the spiders from crawling your website effectively so that it can index and find your pages. So check for broken links periodically when doing website optimization.

2. Relevancy between pages is crucial when checking for website optimization. This is something we don’t do as often because we try to get that right the first time out of the gate. But you want to make sure that if you have a link in your page that says it’s going to oranges, for example, then it had better be going to oranges on another page and not going to a page promoting apples. The link is telling them they’re going to a page with one particular kind of a product. You want to make sure that when they get to that page, that’s exactly what they’ll find. That’s kind of referred to as the link promise.

3. Have a call to action on each page that requires it. If it’s a page that requires selling a product, you want to make sure it’s a page that you’re telling them where to “click” to purchase now or buy now. It’s happened to us when we had a particular page that had great copy but we didn’t have the “click here to purchase” button. It was an oversight on our part and we quickly corrected it. So make sure you don’t let that happen to you. Make sure you use a “call to action” on all pages that are appropriate.

4. Have an offer page. That’s tied into your call to action. You don’t want to have a page where the visitor clicks to that page and there’s no way to move away from that page other than the back button. You should never have a page that doesn’t have a link on it that allows visitors to go back to a page if it’s a product page, category page or home page. That also happened to us in the past and it was pointed out to us by one of our mentors.

In checking these last 4 things you’ll want to make sure that Google Analytics is your friend. You’re going to have to use Analytics in order to check these particular metrics with your pages.

5. The load time. You don’t necessarily have to use Analytics for that but you want to make sure when each of your pages is being clicked on from the search results page, any other link on a article or marketing products … you want to make sure that your page loads in a reasonable amount of time. Google definitely pays attention to load time. See to it that the page loads quickly and there aren’t too many images on the page that will slow the load time down.

6. Make sure the keywords are right for that page. You may make the assumption that the keywords are there and you don’t have any keyword stuffing going on or not enough keywords for that matter, but that’s something that should be reviewed from time to time. Be sure that the keywords you want to rank for are on the page are there and distributed in the right percentage. This is very important in website optimization

7. Pay attention to the number of visits that each one of your pages gets. That can tell you about the popularity of a given page and this is where you’ll also find it in Analytics. If you find several of your pages (the top ten) that are getting the most visits then you can start improving those pages so you can get the proper response whether it’s a sale or an opt in page.

8. Finally (something else you will find in Analytics) take a look at your bounce rate for your pages and the time spent on them. Anywhere under 50 percent is good. The time spent on the page varies between different niches and different marketers have their own opinion about it but I would prefer to at least be over 2 minutes spent on a page. The more time they spend on a page the more likely they are to take the action you want them to take. The search engines pay attention to the bounce rate if they see people are getting to your page and hitting the back button to the results page. That shows lack of engagement or they weren’t finding what they were looking for. So pay attention to the bounce rate and time on page.

So periodically check these 8 things for website optimization and you’ll get more opt ins and conversions for your website.

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