Google Analytics is a very handy way for you to find out detail information about exactly who is visiting your website. One of the great things about this script that can be entered into any website’s html is that it is aimed at marketers who may not know very much about applying their own scripts or even how to use these tools.
Google Analytics is able to track visitors to you website wherever they may come from whether that is search engines, adverts, PPC networks, email marketing and even links from PDFs like ebooks. If you integrate Google Analytics with AdWords, you can see which of your online campaigns is most successful at bringing you website traffic and conversions. That makes Google Analytics more sophisticate yet easier to use than many other kinds of software with the same purpose.
You may wish to take a detailed view of sales, lead generation, people who look at a specific page, or who are downloading a particular file. You can do this with Google Analytics and it can help you see which the most profitable areas to monetize are.
By using Google Analytics, you can see which of your ads are performing well and which of them aren’t. That way, you can see which campaigns to drop and which to put all your efforts into.
Google Analytics has a very user-friendly dashboard from which to use it, and even a novice can make sense of it and get in-depth data that offers really useful information. If you are using Google Analytics you will be able to see which of your web pages are failing to pull in the conversions. It offers you useful and easy to understand tools like funnel visualization. You can see things like from which sites people were sent to your website, how long they browsed a particular page for, and even where they are geographically. There are also very advanced functions which enable you to segment your visitors by various demographics, so you can fine tune your marketing, having a much greater detailed knowledge of to whom you are speaking.
Google Analytics is a very powerful tool, its power all the greater because it is free. It’s not a watered down version like many freebies are. It is the real deal. Check it out at http://www.google.com/analytics/home/ Google Analytics will not only track your website traffic brought to you through Google, as you might expect, but also through Yahoo!, organic traffic and pay-per-click campaigns. Anything you may want to know about your visitors you can find out from Google Analytics. This allows you to target your marketing resources where they are most useful.
The power you get in this free tool is something you’d expect from a high end, high price tracking tool. With it, you can focus on methods that give you a real return on your investment. You will be able to improve your website by utilizing the information that Google Analytics gives you and this enhance the visitors’ experience, turning them into loyal and lucrative conversions.
While this post might seem a bit advanced and confusing to some of you, it is important that you begin to understand the language of the internet. Your website is your online store and just as you would learn and understand how to successfully run a brick and mortar store, it is just as important for you to know and understand the environment you’re operating in online. Google analytics serves as your house of metrics. It will give you a full scope of your visitors, where they come from, what they are buying and from what pages they are shopping.
Learn and digest this knowledge slowly. When running a business everything that you need to know does not come easy, if it did everyone would have a business.
To Your Success,
Robert & Juliette
juliette@beautybusinessblueprint.com
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