If you have a website, you will no doubt know that getting visitors to your website, despite all the competition on the Internet, is a tough job. Take the quiz below to see how much you know about the secrets to increasing traffic to your website.
Question: How do you track your website traffic?
Is the answer A, B or C?
Answer A – I use an analytical or statistics tool.
Answer B – I rely on statistics provided by my website hosting company.
Answer C – I don’t keep track of visitors.
If you answered A – You’re on the right track. Clearly, you understand the importance of tracking the amount of traffic to your website. Remember that it’s not just the numbers that matter. Pay attention to where those visitors are coming from because knowing that information can help you understand your visitors better and fine tune your marketing, showing you where to invest a larger portion of your advertising budget. For example, if you’re getting a good return from your pay-per-click efforts, you may want to spend more here.
If you answered B – You obviously understand the importance of knowing how many people are coming to your website. However, you really need a more sophisticated method of tracking this information than that which is provided by most hosting companies. You’ll find lots of choices available on the Internet. Check them out and start using one.
If you answered C – If you don’t know how many people are coming to your website, you’re ignoring essential marketing information. How can you tell if your advertising is working? How do you know what percentage of visitors are being converted into buyers? You simply have to know these things if you’re going to be successful online. Online programs are available to help you with this. Now is the time to start using one.
Google Analytics is not only one of he best website analytics tools you can find, it is also easy to install on any website, even for a complete beginner – and it’s free. It will not only track numbers of visitors to your website, it will do a whole lot more than that. You can sort and analyze your traffic according to various demographics. You can find out what links or search engines brought a particular visitor to your website too.
Once you are armed with all this information in the easy to understand format in which Google Analytics gives it to you, you can create highly focused marketing campaigns. You will know where most of your potential visitors find you and concentrate monetizing strategies in these places. You can discover untapped or under-resourced areas. You can also appeal directly to the needs and desires or fears of your visitors as Google Analytics gives you a much clearer idea of who they are. This saves you time, money and effort and makes your marketing and in fact all your business practices so much more effective. And when you remember that Google Analytics is free, why haven’t you got it already?
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