Keys to Writing Online Content That Ranks Better in Google

Guest post by Eric Stauffer:

Most online marketers understand the value of well-written online articles that can suck a reader in and hopefully lead them towards a conversion. They may also know that users are not the only ones reading their article. The major search engines, such as Google, pay close attention to the words written in an article, and use key metrics to determine how valuable the information is.

There are many factors that Google uses when ranking pages for specific search terms, and many may be outside the content writers control. Such as site PageRank, reputation, link backs, etc. In fact, there are hundreds of metrics which Google uses. However, there are a handful of on-page factors that anyone writing an article can use to give their content an edge.

On-Page Google Ranking Factors

- Article Title - The title of the content is perhaps the most important factor when it comes to ranking an article. The reason is because it is typically short and to the point, and may only contain a few keywords. To Google this says what the article is about and therefore the words used in the title carry larger weight.

- Header Tags – Often called H1, H2, etc., these are large, bolded sub-titles found in an article. They can be used to divide sections or draw attention to a specific piece of content. Like article titles, Google assumes these sub- titles have extra meaning for the content writer since they are trying to draw attention to that point.

- Underlined, Bold and Italicized Words – When people write, they use underlining, bolding and italics to point out important parts or words in their articles. Similar to title and header tags, but these carry a smaller weight during the ranking process. - Keyword Usage – Words and phrases that are used repeatedly throughout the article are given extra weight. Added bonuses come from keywords that are found throughout the article, in the title and in header tags. This tells Google that these words are the most important of the entire piece.

- Synonyms – It is important to include all variations of a word or a phrase throughout a piece of content to ensure that whichever version a user is searching for, your piece will be eligible. A good example of this is the term “flash drive.” Depending on whom you ask, they may call it a flash drive, thumb drive, USB stick, or even a USB drive. Google does a pretty good job of understanding synonyms, but the easier you make it for them the better, especially on more obscure or niche subjects.

When it comes to writing a piece of content, it is important to write naturally and not stuff words into places they should not go. Google reviews billions of pages on a monthly basis and has numerous data points to show how often words or terms should show up in particular piece. They do a pretty good job of finding keyword stuffed articles and pages that were obviously written to try and manipulate search results. As long as you write naturally and include your main keywords in the sections listed above, you will improve your chance of being listed higher in Google search.

This guest post was provided by Eric Stauffer, a technology and small business blogger. When he is not writing articles for the web, he is working on his blog, which reviews merchant service companies like Flagship Merchant Services and Apex Merchant Group . He also assists small business owners with negotiating payment-processing contracts.

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